EventLayer: How AI Photo Recognition is Changing the Game for Festivals and Corporate Events

If you have ever been to a festival or large corporate event, you know the drill. A photographer snaps hundreds or thousands of photos throughout the day, they get uploaded to a gallery somewhere, and then you spend ages scrolling through trying to find the ones with you in them. Half the time you give up before you find anything.

That is the problem we built EventLayer to solve.

What is EventLayer?

EventLayer is our AI-powered photo recognition platform, purpose-built for large-scale events. It uses facial recognition technology to automatically identify guests in photos and deliver their images directly to them, without anyone having to search through a single gallery.

Here is how it works in practice:

1. Guests check in at your event using a QR code and take a quick selfie
2. Our photographers (or yours) capture photos throughout the event as normal
3. EventLayer processes the images in real time, matching faces to the check-in selfies
4. Each guest gets their own personal gallery with just their photos, delivered straight to their phone

No apps to download. No accounts to create. Just scan, smile, and your photos find you.

Built for Big Events

EventLayer is not a photo booth add-on. It is a standalone platform designed to handle thousands of guests and tens of thousands of photos. We have built it specifically for:

• Music festivals where you might have 10,000+ attendees across multiple stages and days
• Corporate conferences with keynote sessions, breakout rooms, and networking events
• Brand activations where you want every guest to walk away with branded content
• Award ceremonies and gala dinners with hundreds of guests
• Sporting events and charity runs where participants want action shots

The platform scales to whatever size event you are running. Whether that is 200 people at a company away day or 20,000 across a weekend festival, EventLayer handles it.

Why It Matters

Think about what happens after most events. The photographer delivers a gallery of 2,000 photos. The organiser shares a link. Maybe 10% of guests actually bother to look through them. The rest never see the photos at all.

With EventLayer, every single guest gets their photos delivered automatically. That means:

• Higher engagement because every guest actually receives their images
• More social sharing because people share photos of themselves, not random crowd shots
• Better brand exposure because branded overlays go on every photo that gets shared
• Genuine value for attendees who walk away with professional photos of themselves

GDPR and Privacy

We know facial recognition raises questions, and rightly so. EventLayer is fully GDPR compliant. Guests opt in by choosing to check in. Their facial data is used only for photo matching during the event and is deleted afterwards. No data is sold or shared with third parties. Every guest can request deletion of their data at any time.

Works Alongside Our Other Services

EventLayer works brilliantly on its own, but it also pairs up well with our other event services. Run a Magic Mirror or Selfie Pod at your event and those photos can feed into EventLayer too, so guests get their booth photos delivered alongside their candid shots.

Add drone coverage for the big crowd shots and roaming photography for the candid moments, and EventLayer ties it all together into one seamless guest experience.

Get in Touch

EventLayer is available for events of all sizes across the UK. If you are organising a festival, conference, or large-scale event and want to give every guest a personal photo experience, we would love to chat about how it could work for you.

Visit eventlayer.co.uk to learn more, or get in touch with us to discuss your event.